It'stheend…
of bad coffee.
Roasted for the ones who don't follow the herd. We're putting an end to burnt corporate coffee and pretentious coffee culture, with organic, small-batch coffee roasted with precision, without the ego, the jargon, or the cover-up. It's time to wake up to something better.
Tasted and Approved
I found Novair Coffee Co. by accident driving down NH-27. Best accident ever. I have enjoyed all the flavors I have bought there, right now Armageddon is my #1. I love being able to have the coffee delivered, but the shop is so much fun, I just go there for the enjoyment.
I am a huge fan of what these guys are doing. The quality of their beans is consistently outstanding and the freshness is unbeatable. I've explored their full variety, and although I've enjoyed every single one, The Bomb, The Armageddon and The Antidote really stand out.
Absolutely love this coffee. Can't start my mornings correctly without it.
Picked up this coffee and I don't think I'll ever go back to your granddad's coffee. This is the stuff you've been searching for your entire life.
I visit this coffee shop when I visit my sister in Guwahati and I love it so much that I buy their beans and get it shipped to Bengaluru!
This is the best coffee I have ever had. I first tried it on vacation in January, brought some home and have ordered it through the mail twice since returning home.
Don't know how but my wife found Novair Coffee and got me a bunch for Xmas. I loved it and now I buy it as my regular coffee. It's hard to find good organic coffee and Novair is great coffee that also happens to be organic.
say the same thing
What Sets Us Apart
Third-party certified beans — nothing synthetic, ever.
Roasted in micro-lots and hand-tuned every morning.
Run by the same family since day one in Assam.
Farmers paid fairly for every harvest we buy.
Compostable bags from a carbon-neutral roastery.
Profiled to the degree for a repeatable cup.
Fuel For Survival
The Antidote
Armageddon
Anti-Matter
The Bomb
The Uprising
Organic.
Nothing else, ever.
Coffee should have nothing to hide, organic beans and nothing else. No pesticides, no synthetic fertilizers, no shortcuts. Just clean caffeine in every cup.
Traceable
From green to roast.
Genuinely certified organic, verified, not just labeled. We trace every roasted bean back to the exact green coffee it came from, so you always know where your cup comes from.
Precision
Roasted to the second.
We don't roast in bulk and hope for the best. Every batch is dialed in to the exact profile of that bean, its origin, its density, its optimal development point.
A coffee lounge with a live music stage.
Mrinal and Lakhi run a beloved music venue and coffee lounge on the outskirts of Guwahati. Mrinal is the host, keeping the room running, making sure everyone who walks in feels like a regular by their second visit. Lakhi is on a quiet hunt for a coffee good enough to serve their guests.
The Venue Years
Lakhi teaches herself to roast.
No organic coffee on the market hits her bar. So she buys a manual drum roaster and stands behind it. Twenty thousand hours later, she has profiles dialed to the second.
20,000 Hours
Chandana & Jitu come home.
Mrinal's sister Chandana and her husband Jitu move back to Assam from Bengaluru. She's an artist building her own body of work. He's spent a decade designing immersive installations for museums. They're figuring out what comes next.
Family Reunion
The pandemic answers the question.
Everything locks down. Plans collapse. The four sit across a kitchen table and bet on the coffee. If the world is going to change anyway, they'll build something worth having on the other side.
The World Stops
The first cafe opens its doors.
Justin designs the destination, the murals, the room, the world of ACR. Christine builds the brand identity and the logos. Mike & Lisa develop every drink on the menu. The first cafe opens in the middle of a global shutdown. People come back. Then they bring friends.
Opening Day
A second cafe, same obsessive standards.
Demand outgrows the original. The family opens a second destination in Tezpur. Same beans, same precision, a new corner of the state.
West Melbourne
Built by family. Roasted by humans.
Six years in. Two destination cafes. Twelve roasts shipping across India. The roaster is still hand-tuned every morning. The family still bickers. The journey continues.
The Story Continues
